Our logo

We designed the logo to reflect the fact that fundraising, and in particular capital appeals, often feel momentous; with hard work, creativity and attention to detail, we help our clients achieve their targets and realise their ambitions. No summit is out of reach with the right mindset and team behind you.

We commissioned Hastings based street artist Drew Copus to create it. We wanted the logo to reflect the fact that we are a female led business. We also wanted to reflect our work with a number of LGBT+ organisations; so our climbers’ gender is deliberately ambiguous.

We deliberately chose to nod to Banksy, as an artist we love, and whose work reflects our own passion for combining creativity and social action and speaks to what it is to be human, of our triumphs and tragedies.

The red boots were a nod to the power of red shoes in storytelling, and in recognition of the importantce of storytelling in fundraising, Whether transporting Dorothy, inspiring Bowie or dancing their protagonist to exhaustion, red shoes make an impact.

We love what Vogue had to say on them;

“Their many histories and meanings are what make red shoes so mesmerising. It’s a colour that suggests lust, luck, passion and magic. It’s a warning: here lies danger. It’s playful: a shot of something bright on a grey day. It’s a smear of lipstick, hellfire and damnation, dusty stage curtains, lacy underwear, cartoon hearts, the tantalising apple. It’s a child splashing through puddles in her cherry bright wellies and a femme fatale in scarlet. Red shoes can be provocative, or powerful, or just very pretty: the ideal footwear to draw attention, as well as embody the enchantment of both myth and movies—though hopefully for any potential wearers, without the prospect of everlasting dancing to contend with.”

We are delighted with what Drew did with our ideas, and how quickly and brilliantly he delivered. We would highly recommend him and his work, and if you’re interested in learning more about him, you can follow his work on instagram @droobie_art or contact him directly on 07523 719784.